BRAND NEW FOR 2022  • DMI TRACK

Social Media
Marketing

Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.

Google Review
Global Authority

The Global Authority

12 years delivering excellence

Members

165,000 + Members

Join a global community

Certification

Associate Certification

Globally recognized

Membership

Includes DMI Membership

FREE with all courses

Social Media Marketing

$445

Shape Enrollment deadline

Buy Now for $445 Pay in Installments

Course Overview

icon-clock

Duration

14 Hours Self Paced Learning

Bookmark

Enrollment

Enroll by

devices

Format

100% Online - On Demand

Globe

Certification

Associate Certification

Training more than 2 people?

Get team access to elite digital marketing training.

Try Tracks for Enterprise

BRAND NEW FOR 2022 

Social Media Marketing Course Overview

More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

5 Interactive Modules.                                                  Associate Level Certification.
14 Hours self-paced learning content.                        FREE DMI Membership included.
Practical Toolkits and Templates.

5 Interactive Modules.
Associate Level Certification.
14 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Social Listening Social Intelligence Social Media Marketing Social Community Building

Brand Storytelling Building Personas Enhancing Creativity Content Marketing Strategic Thinking

↗ Social Listening   ↗ Social Intelligence
↗ Social Media Marketing 
↗ Social Community Building
↗ Brand Storytelling   ↗ Building Personas
↗ Enhancing Creativity   ↗ Content Marketing
↗ Strategic Thinking

What you'll learn

5 Modules • Approx 14 hours Learning Content

Module 1 - Revealing Insight: Social Customers 2h 5mins

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain:

Gaining Insight with Social Research  Key Concepts of Social Selling  Understanding Your Buyer  Building Customer Personas  Social Listening and Social Intelligence 

Tools Included:

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template
  • Building Customer Personas

Case Study/Webinar:

  • Glossier (Skincare & Beauty)
  • Risqué Brand Tone on Social Media -Where to Draw the Line?
Module 2 - Social Apps and Building Communities 3h 17mins

NEW  For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge Gain:

Facebook and Instagram for Marketers LinkedIn for Marketers Twitter and Pinterest for Marketers Introduction to Social Video  Growing and Engaging an Audience Using Social Media 

Case Study/Webinar:

  • Facebook: Shaping the Digital Future

Expert Insights:

  • How Can You Sell On Instagram?
  • 7 Easy Steps to LinkedIn Success
  • 9 Ideas For Social Media Video
  • The Evolution of Digital Video Marketing
  • An In-Depth Look at Marketing on TikTok
Module 3 - Social Content: Brand Storytelling 2h 17mins

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain

Purpose of Content Marketing Content Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management 

Tools Included:

  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart template

Case Study/Webinar:

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling
Module 4 - Creativity: Designing Social Content 2h 26mins

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:

Graphic Design Best Principles  Design Foundations: Brand Guidelines and Consistency  Enhancing Your Creativity  The Power of Design-Led Content Marketing  Essential Skills: Designing & Building Graphics 

Toolkits/Walkthrough:

  • Toolkit: Social Media Style Guide and Template
  • Walkthrough: Canva

Case Study/Webinar:

  • Lego
  • Brand Strategy & Planning with venturethree
  • Wimbledon

Expert Insights:

  • The Power of Design led content Marketing
  • Fundamentals of Design: Graphic Design
  • Graphic Design: Brand Style Guide
Module 5 - Thinking Strategically: Social Sharing 2h 43mins

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

Matching Content with the Right Channels Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker 

Tools Included:

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case Study/Webinar:

CMO Webinar: Planning for the Future of Marketing

Expert Insights:

  • Reading: Social Media Demographics Guide for Digital Marketers

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

165,000+ Members trust DMI
to Progress their Career

165,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Our 165,000+ Members work for companies like:

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this Social Media short course cost?

The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in social media.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of social media marketing. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Buy Now

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

Buy Now

Join 165,000+ members

$445

Buy Now

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

Alumni Promoted upon completion of DMI Course

Installments

Pay in 3 easy installments

$185 / mo

Pay in Installments

Buy Now

Join 165,000+ members

$445

Buy Now

Installments

Pay in 3 easy installments

$185 / mo

Pay in Installments

↗ BRAND NEW FOR 2022! Get actionable skills quickly with the new & updated Social Media Marketing short course

View Bundle